This is what Parvez ("The Dub Factory") writes about himself on his Myspace page:
And a review of QMR by Thom Jurek (All Music Guide):
This is presented by Bally Sagoo, which doesn't tell you anything. The liner notes are sketchy, so you have to infer that the prime influence behind this was Indian, but even so, there is no saying for sure. The bottom line is that Dub Factory is the creation of M. Parvez, a British-born musician and DJ with deep Pakistani roots. He has a live band for touring, but this set is almost a solo affair. Most of the tracks here fall firmly in the digital dub territory; there are some live instruments, but mostly it's keyboard- and computer-created. Parvez also does most of the vocals so there's very little -- in the way of entire tracks -- that can be considered dub, per se. There are plenty of dub effects, but these come off as stilted because of the production. The most interesting thing about the recording is the participation of Ram Shankar, a qawwali and Ghazal vocalist. His tracks were recorded in India, and he adds color, depth, dimension, and sheer-out mystery to every track he's on, the most notable of which are "Kaise Guzar Rahi Hai," "Ali Ali," "Deknay Ke Baad," "Pyar Se Dekha Hota," and a number of others. As an experiment this is an interesting recording. It definitely moves into some shape-shifting territory, which dub records are supposed to, but it never quite gets out to lunch -- there's always a foot remaining in the doorway, and one suspects that this is Parvez himself, having too much control of the proceedings and the studio. ~ Thom Jurek, All Music GuideIn contrast to Mr Jurek, I think QMR is a brilliant fusion of roots reggae and South Asian music.